Job Summary
The Social Media & Digital Marketing Intern reports to the Digital Marketing Manager, and is responsible for assisting them in implementing TAFF’s overall communications and marketing plan. This position focuses specifically on building awareness about TAFF within the community, and to increase film screening attendance and ticket sales.
Responsibilities and Duties
- Work with the Digital Marketing Manager to establish social media strategy and best practices
- Assist with management of social media channels (Facebook, Twitter, Pinterest, Instagram, Flickr, YouTube) and editorial calendar to ensure content is timely, relevant, engaging, and is approved and released on time
- Draft weekly newsletters to TAFF subscribers
- Prepare monthly updates and reports to track growth and success rates of campaigns
- Keep up to date and informed on new social media trends and adapt accordingly
- Ensure proper messaging is being executed online
- Identify leaders and influencers (internal/external) and engage them in brand activities
- Assist with website copywriting, proofing, and updating as needed
Qualifications and Skills
- Ability to take initiative, employ good judgment, and manage projects from beginning to end
- Excellent writing, editing, and proofreading skills
- Ability to meet deadlines and to anticipate next steps or needs
- Work effectively both independently and as part of a team
- Be available for a minimum of 10 hours a week
- A bachelor’s degree (or currently enrolled student) in the liberal arts or equivalent work experience
- Understands and can utilize emerging platforms, digital media, and web/social media management and measurement tools
- Adobe Creative Suite experience a plus
Benefits
- Résumé building experience in marketing and communications, relationship management, and other aspects of community relations, marketing, and the film industry
- Great opportunity to learn about what happens behind the scenes of a year-round cinema and an African film festival
- Class credit (if applicable)
- All-Access to the film festival and two tickets for family or friends.
Job Type: Internship
